Inbound marketing, also known as interactive, digital, web, online, search, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. What ever terminology you use, the world is moving from print and other traditional alternatives to the Internet for marketing products and services.
Inbound Marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under Inbound Marketing.
Inbound marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Interactive marketing also refers to the placement of media along many different stages of the customer engagement cycle. Search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies all are types of Interactive Marketing.
Inbound Marketing is broadly divided in to the following four types, PPC/I (Pay per click/impression): Advertisements for brands and products is done on pre-decided websites and helps in generating leads for companies. SEO Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Social Media Marketing (SMM) is the latest form of Inbound Marketing and really, the least expensive to deploy. Finally, Mobile media advertising, is clearly growing faster than all the rest .
Like any marketing strategy an Inbound Marketing strategy is the same, expect is looks at your market from an interactive perspective, using proven methods in gaining visibility to prospects in a more measured way, while continuing to add value to existing customers.
At i2market we have adopted the Inbound Marketing principals and campaign techniques of Hubspot, the number one inbound marketing platform. Our trained Hubspot specialists will work with you on campaigns that drive targeted consumer traffic to your website.
Please take a moment to view the videos below and learn why interactive marketing (see Digitization) is critical to the future success of your business and how i2i webmedia engages and delivers the most innovative services to your company.