Keeping loyal customers and maximizing business value

The world out there is quite competitive. Company’s are ready to jump at the first chance, to help ensure they get there unfair share of the market. And, in this ultra-competitive and ultra-materialistic race for growth, maintaining a sound customer base is critical to insure survival.  The willingness of the customer to stay with your […]

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Viral Marketing Essentials

Broadcasting a message through viral marketing is one of the most effective and widely accepted methods of marketing. Viral marketing involves the creation of unique and quality content that compels people to share it with others. Creating and executing a viral marketing campaign on the other hand is a very challenging task that requires a […]

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Earn Free Advertising Space on Google

Google ads have been the favorite choice of online advertisers for about a decade now. Google is also one of the most effective display advertisers online. Many inbound marketers have used these ads and other services to their advantage and boosted the reach of their businesses successfully. Google on the other hand has always been […]

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Twitter for Marketing

The micro blogging tool Twitter is popular for its short updates. Twitter was designed specially for mobile phones. Each tweet cannot exceed more than 140 characters. Twitter can be visualized as integrating chat rooms and instant messaging on a single platform. With over 42% of the companies acquiring at least one customer through twitter (according […]

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Building a Case for Inbound Marketing

Businesses have been relying on traditional outbound marketing strategies for too long. An average person is continuously being bombarded with thousands of advertisements, emails, telemarketing, and many other outbound marketing tools. As a result people have come up with numerous ways to either block out or ignore outbound marketing strategies. What is inbound marketing? Inbound […]

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Should I Invest in PPC ?

A PPC (pay per click) ad campaign is one of the quickest and most affordable forms of online advertising. PPC ad campaigns require effective strategy and planning in order to reach out to the right audience. These include keyword targeting, where you target your ads based on prospective keywords. But marketers often find themselves in […]

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Understanding Pay Per Click

Pay Per Click or PPC is an online advertising model where web users are directed to advertisers’ websites when they click on an advertisement. The advertiser has to pay only when a user clicks on the ad. PPC is one of the most easiest and economical means to drive a target audience to your site […]

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The Past and the Future of Online Display Advertising

Display advertising has experienced a popularity surge since their official entry about 18 years ago. The present day display advertising industry is worth over one billion dollars. The notable fact from the growth of the display industry is, that it was achieved in the backdrop of a global economic crisis. The industry grew over 13% […]

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An Overview of Display Advertising

Display advertising is one of the most effective ways of grabbing the attention of your customers and prospects through visual content and replacing or accompanying print media with Interactive Advertising. . Display advertisements use Flash, videos, images and other technologies to appear alongside any content published by a website. Display advertisements are also used for […]

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A Look at Some SEO Best Practices

Google has evolved over the years and the same applies to any other search engine. Earlier, a Google search only displayed results that matched with content on sites. Now, many other parameters such as videos, images, social media and networks along with results from Google Maps are also displayed in search results. All these have […]

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