Importance of “Best In Class” Business Websites, the Bigger Picture

When building a house, the integrity of the construction is only as good as the strength of its foundation. This is the same with websites. If the design is drab and dated, if the message regarding your products or service does not tie to how it benefits the consumer, then you are missing out on […]

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Great new marketing content coming from i2i Webmedia

We will be posting great interactive marketing content three times a week aimed at helping small business owners better understand how to drive more business to their doors Stay tuned  and Thanks

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Mobile Marketing – 2011 and Beyond

There are various reasons why mobile marketing will continue to rise in the next few years (the Mobile Marketing Association predicts mobile marketing spend will rise 124% from 2010 to 2011):

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Branding

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

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Ten Steps to Doubling Print Advertising ROI With Digital Marketing

Advertise With Greater Confidence Knowing You’re Maximizing Your Response Rates “Half my advertising money is wasted. The problem is that I don’t know which half”, said William Lever, founder of Lever Soap Company back in 1886. Sadly, well over a century later, it’s estimated that 50 percent of advertising budgets are still wasted on programs […]

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Why Does My Website Need to Minimize Flash ?

With over 25 million iPads sold since its launch in January of 2010 the demand for the iPad continues to nearly exceed supply. Never before, had any a product hit the 1 million unit mark so quickly. Another Apple product, the iPhone, has sold 109 million units since the device’s inception in 2007. Nevertheless, an […]

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