Is Your Website SEO Friendly?

Writing content for SEO is an art and a science.  Content writing for SEO requires a perfect blend of keywords mixed in an attractive and informative format.  It also calls for special understanding on the workings of search engines. SEO friendly content is not meant only for search engines. You must always remember while writing […]

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What is Good SEO and Why is it Important

SEO or Search Engine Optimization is a method used for analyzing websites and pages for discovery and indexing by search engines. SEO can help search engines easily read and index your site using crawling software. Advertising is essential for business but so is SEO. Advertising can create brand awareness among people and increase your market […]

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An Overview of Display Advertising

Display advertising is one of the most effective ways of grabbing the attention of your customers and prospects through visual content, replacing or accompanying print media with Interactive Advertising. . Display advertisements use Flash, videos, images and other technologies to appear alongside any content published by a website. Display advertisements are also used for their […]

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The Hottest Social Media Trends This Season

Trends in social media are difficult to pin point. But there are some overarching trends that have survived and are still going strong this season. Some of these trends are mentioned below. Focus on images The meteoric rise of Pinterest is testimony to the fact that images are in. Pinterest is a content sharing service […]

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How Social Media Can Help Your Small Business

Social media sites such as Facebook, Twitter and LinkedIn help millions of people around the world connect. But did you know that you can also use them to connect with your customers? Susan Barnes, an associate director and professor at the Rochester Institute of Technology’s social computing lab says that small businesses can benefit from […]

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What are the Latest Trends in Interactive Marketing?

Diligent marketers are always on the lookout for new trends they can leverage to improve their marketing efforts. In the process they also contribute their own trends to the market. A recent study by a Forrester Research Inc. company reveals the following: Mobile marketing is growing at twice its average rate and will surpass social […]

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Importance in Proper Navigation Development Of Websites

It is widely acknowledged that the website’s design and it’s content are the main areas of concern when creating an effective website. That’s true, but only to an extent. The usability of the website is largely determined by the usefulness of the content and its accessibility. This is where website navigation comes into play. You […]

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What is Interactive Marketing?

There was a time when the only option company’s  had was the traditional push marketing model, forcing their offerings on people through print and other forms of media to consumers who were more often not likely to buy them. Now with the advent of the pull marketing model, we see a change in the way businesses […]

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Interactive Marketing “Best Practices”

The number of companies adopting web-centric business models is increasing. As such, the internet has become an important avenue for brand expression and customer interactions. But it is also true that though many businesses are investing in driving website traffic, they are not getting the expected results. The reasons are many – low conversions, unsatisfied […]

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Importance of Proper Web Design and Development in Marketing

The extensive reach that the internet provides has changed the way businesses operate and advertise their products. The World Wide Web has opened new doors of opportunities to small and medium sized businesses, enabling them to compete with the bigger, well-established organizations. Today, a company’s online presence is not just important, but essential. The website […]

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