Using Social Media For Market Research

The biggest benefit of using social media for market research is the speed in which an idea can be floated. Any social media network can be used for market research, including some of the lesser known niche networks, which can help a business to reach its target audience. For example there are social networks devoted entirely to fashion, to food and to other niche interests. Using Twitter, Facebook or LinkedIn could bring in far more responses, even from a minority interest sector. These are the biggest and most widely used networks and are useful for local, national and global market research.

Asking Questions

The best type of question to ask in social media is one that can be given a quick answer. It should not be too lengthy or ask for too much information. It could be a quick question or a request for personal opinions. A link could lead to a survey page. An image posted in the message will help to attract attention. On Twitter, a question posted with an appropriate hashtag can bring in instant results. Paying for a promoted tweet could create a biggest response, but a good enough response can result from a tweet posted from a Twitter account with a lot of followers. Twitter followers can also be requested to retweet the question, so it can reach a wider audience. Just adding a simple “Please RT” can result in many more retweets. Facebook makes it easy for any business, company or brand to set up a page, which can then be used as a market research tool. An update posted on a Facebook page can feature a poll requiring a yes or no answer or giving multiple options. The results will be visible to everyone visiting that page, and people may add their own responses in the comments. Alternatively, an update on Facebook may just invite people to comment with their views about an idea for a particular type of product, a proposed event or some new sort of service. Anyone who uses LinkedIn for business should already belong to at least one group and can apply to join any suitable group for market research. LinkedIn groups do not welcome marketing messages or self-promotion, but questions are permitted in group discussions. The opening post in a LinkedIn discussion can ask group members what they think of an idea. A link in the post can lead to an image, a video or full description. An email address can also be given, inviting members to participate in some more detailed feedback.

Responses from Social Media

An effective question or compelling update can bring a great many instant responses. If there is a lack of response, or not many people responding, then another update can be posted, putting a slightly different angle on the question or requesting more feedback on the idea. The number of positive responses received should be enough to assess the viability of a new development, product or idea. When there are only negative responses, or a complete lack of response, the idea is obviously not going to fly. With billions of people networking every day, the fastest to get valuable feedback is by using social media for market research. It also saves a lot of money and can be done for little or no cos

Become A Successful General Manager

The important role of general manager involves a wide range of duties and responsibilities. Employers want to recruit successful general managers who can ensure that good work practices are maintained, all departments under their authority are run efficiently and expenditure does not go over budget. Anyone wanting to become a successful general manager should start by understanding how to achieve all these things.

Organizing Work Practices

If any process or system is not working as efficiently as it might be, this must be resolved so that productivity will be improved. A general manager should be able to identify when and where this needs to be done. Open discussion about efficiency should regularly take place with workers and department managers involved in the process, or running the system.

Before introducing new guidelines or instigating improvements, a GM needs to act as coordinator between top-level management and lower level departmental managers. As a result, work practices can become more effective.

Communicating At All Levels

General managers are regularly required to produce comprehensive performance reports about departments under their authority. A GM therefore needs to develop good writing skills and have some previous experience in business report writing.

Skill in verbal communication is also necessary for delivering points during business meetings and when taking part in regular discussions with executives, middle managers and workers in all departments.

Problem Solving

A general manager will often feel pressured by top management to meet their targets. Whenever problems arise that have an impact on the smooth running of a department, a GM will need to make some quick decisions.

Problem solving can be very challenging. It might involve settling a dispute, providing additional training, recruiting the right type of person for a job, scaling the workforce to meet temporary or new business opportunities. The ability to react under pressure and stay calm are essential qualities for dealing with difficulties.

Training and Monitoring

A general manager is usually involved in the process of evaluating the needs and achievements of all employees in departments under their authority. Monitoring the work performance of junior employees, and of those in charge in a department, might result in the GM setting up more training opportunities, development plans, or motivating people, so they become better equipped to hit sales or production targets.

Achieving Success

Executives at the highest level will expect a general manager to have a positive impact on quarterly financial results and annual performance reports. A company CEO or president will need to be convinced that under general management every effort has been made, in all departments and at every level, for increased productivity and improved efficiency.

To become a successful general manager, it is necessary to acquire and develop a strong set of work skills. These should include business organization, business communication, quick and calm problem solving and good leadership.

Good management skills and strong leadership qualities are required for dealing with people in the workplace. Put  to good use, these skills will foster success. They are all important management skills which can be learned, and then developed through daily practice.