Why Invest in Inbound marketing?

Businesses have been relying on traditional outbound marketing strategies for too long. An average person is continuously being bombarded with thousands of advertisements, emails, telemarketing, and many other outbound marketing tools. As a result people have come up with numerous ways to either block out or ignore outbound marketing strategies.

What is inbound marketing?

Inbound marketing is a new innovative marketing strategy used by online marketers to get across to the ‘tougher’ audiences. It focuses on the use of certain non traditional methods such as search marketing, content creation and social media marketing in order to attract visitors by addressing their interests. Inbound marketing can be easily monitored and attract high quality leads to boost sales.

Inbound marketing aims at creating marketing campaigns based on the consumer interests as opposed to traditional marketing strategies that aim at generating interest among consumers based on your campaigns.

Why not traditional marketing?

Traditional marketing involves the implementation of conventional marketing techniques such as email marketing, billboards and commercial advertisements. The conversion rate using traditional marketing techniques cannot be measured easily. Another huge disadvantage posed by traditional marketing strategies is its inability to target potential customers. As the ads are simply shown to a host of people, there is a good chance that your ads may go unnoticed or reach the wrong audience.

Why go inbound?

There is no doubting the fact that people are leading increasingly active online lives. We now rely more on Google, Yahoo or Bing to explore and get information about products.

So it is not surprising that marketers today are investing more money on advertising online. Inbound marketing is one way of reaching out to potential customers – it is a strategy where you try to be found when someone searches something related to you. It is much better than hurling an advertisement on somebody’s face. Marketers today are more interested in being found by their consumers and targeted prospects, rather than seeking out individuals who may not have a need for their products/services.

The internet is no longer a platform of monologues. Social media has transformed the internet into a platform for dialogue between businesses and customers. This is one of the main reasons to opt for inbound marketing rather than the traditional outbound marketing strategies. Inbound marketing helps marketers stumble upon customer interests and modify their marketing campaigns to cater to customer demands.

Testing Inbound Campaigns

With the advent of the internet and the widespread use of social media, inbound marketing has also evolved greatly, representing a fundamental change in the way people offer their products and services to the general public. For any business to succeed in the present environment, it must have a strong presence on the internet.

The amount of buying and selling on the internet is increasing all the time, so staying ahead of the competition is imperative. This brings us to the question: What are the components of a successful inbound marketing strategy? An even more important question in this regard is how you can test the effectiveness of inbound marketing strategies before you begin to invest in them?

Let’s begin with the first question. A great inbound marketing strategy involves utilization of Search Engine Optimization (SEO), press releases and social networking, as well as pay-per-click campaigns on the internet. Implementing an inbound marketing campaign is a daunting task because it depends on the nature of the product or service as well as the resources allocated for marketing.

Now, the second question. Of course, if you want to make an investment, you will first want to know how effective the inbound marketing strategies are. This can be achieved by determining the outcome of the marketing strategy. It is much easier to find out whether the strategy is being successful or not, rather than trying to delve into its mechanics. If the strategy is successful, it will translate into an increase in sales. If it is not, well it will also be visible. The gauge for measuring the success of any campaign is to find out its level of resonance with the consumer base.

There are some technical aspects of the strategy that you may also review in order to better understand its effectiveness. A great inbound marketing strategy is applied from the bottom up. If the website is built on shaky foundations, it will be next to impossible to be noticed by search engines. The inbound marketing strategy should be based on an in-depth awareness of the steps involved in the development of a profitable online presence. Furthermore, this knowledge must be implemented in a professional manner.

The SEO or the Search Engine optimization is the most important aspect of the website’s core. However, even a webpage with a great SEO design or code foundation may not be able to attract the kind of traffic that will translate into better profits due to its lack of the essential human touch. A good inbound marketing strategist understands the need for incorporating videos and animation in the website, and how they are able to sway a potential buyer.

An effective inbound marketing strategy is built around the idea of driving people towards your website. A good marketing strategy will enable you to review your website and come up with suggestions on how to make it more presentable. However, this is not all. You must also have a strong presence on social networking sites so that you can update existing, as well as potential customers about your products and services.

Testing the effectiveness of an inbound marketing strategy calls for reviewing its mechanics and watching the results it is generating in terms of enhanced sales and increasing profits. Only after going through this process, can you decide whether an investment is feasible or not.