Build Your Brand Through Word Of Mouth

Symbols are very important when you are marketing products. The word ‘brand’ is used to describe this process. Most of us see a logo and that tells about a product and about the quality and integrity of the company.

But there is another way to spread the word about your product or service and that is “Word of Mouth.” Here are some ways to get people to come to you through recommendations from friends, colleagues and neighbors.

Let people try your product for free

One of the best ways to generate word of mouth of branding is to give away a free sample. Having your picture or logo in a person’s home is one of the best ways to have your brand name go from house to house and mind to mind. Colorful and unusual shapes that draw attention stay in people’s memory best. In fact, the more unusual the shape or using eye catching colors, the more your brand sticks in a person’s mind and that’s the aim.

Provide Quality

This is especially true in the service industry. So, when you are doing anything, do it with quality and do more than others expect of you to.

If you do this long enough, people around you will talk about you and your products and services in a positive light, bringing in more business for you.

Focus on Contacting People

When you meet someone, you must stick in his or her mind. Get their name, business card, learn their name and pronounce it to get it right. You will stick in their mind as well. Then you must find a way to get them to associate your product with you. This then becomes a meme, an idea that like a virus and can spread from mind to mind.

Use the contact information you have acquired, and from time to time check in with them and see how they are doing. You don’t even have to mention your product any more. The attention and you remembering their name and a little bit about them will flatter people. This is one of the best ways to get your brand out there.

Julius Caesar knew every man in his army by name and this helped make him the Emperor of Rome.

Write a Book

Don’t get scared. You will be surprised how easy this really is. There are many books and courses that teach how to write an eBook in 10 days, 7 days or inside of a month.

We are not talking about the great American Novel here. We are talking about a 40 to 50–page book that talks about your services and products. If you get this done, you can have it printed off and use as a giveaway. This is a fabulous way to generate word of mouth branding.

Don’t Be Shy

In order to take advantage of word of mouth advertising and succeed at it, you need to get out there and interact with people. Talk to them, put yourself out there, offer a free product and spend time going the extra mile for your customers. You are selling more than your product or service, you are selling yourself and your brand and what better way than getting out there and meeting the customers face to face with a positive, outgoing attitude.

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