What social media options are best suited for your business, and how to figure that out

Businesses today need instant feedback from both their existing and potential customers. A television or print advertisement gives no immediate useful feedback to a business. Social media is very much in the mix in the world of business and is ever expanding. It gives instant feedback on a continuous basis. Businesses need to reach their customers in real time before the business gets lost in time.

So, with this in mind, what is the best social media option for your business? First you must figure out the answers to these questions:

  • How do I want to portray my business?
  • Do I want to reach as many people as possible?
  • Am I flexible about my business?
  • Do I really want feedback? (No sense in getting it if you are not going to use it.)
  • Do I want to elicit emotion?
  • Do I want to maintain a professional identity?

These are some difficult questions that must be answered honestly when deciding which social media to use for your business. For example, if you want to have the opinions of other like-minded businesses then you need to be on a professional social media site like LinkedIn. Here you have the ability to discuss your business with fellow businessmen who may even have a business similar to yours. It also provides a great opportunity to network with others in your industry. On the other hand if you want to create some personality around your brand and interact with customers then a medium like Facebook or Google+ might be a better option for your business.

There are a huge array of social websites out there and this is where things can become confusing for businesses just starting out in social media. With the choice of so many avenues to go down it’s often difficult to choose the right one or even to choose just one. The most popular social media mediums out there at the moment are LinkedIn, Facebook, Twitter, Google+, YouTube, Instagram, Pinterest and StumbleUpon. In order to make the best choice for your business, it’s a good idea to look at other successful businesses in your niche and see which social media they’re leveraging and how they’re doing it.

Ultimately, social media is another marketing tool, which in this day and age needs to be taken advantage of. If you’re a company that incorporates a lot of media (images, video, music, etc) into your advertising campaigns then YouTube and Instagram would be great options for you. However, other businesses can cash in here too. For example a restaurant might use Instagram to launch a new dish and show pictures of the food and of patrons enjoying the new dish. Any companies which feature testimonials from customers may consider using YouTube to share their videos of happy customers.

Facebook and Google+ offer a great opportunity to actually interact with your customers and embrace the social aspect of social media. These websites, when properly utilized, can create a real buzz around your product or service and give you that instant feedback which is so important. Creating a full profile including images, updates and videos allows your business to develop an online personality. This can be a fantastic way to engage new and existing clients.

A combination of social media accounts may actually be the best option for you and your business but be careful not to get carried away. Signing up for every social media network is unnecessary. You are much better off to choose the ones that suit your business and focus your energy on those. Of course you can link your social media accounts, so that one update spreads like wildfire across all your platforms. With the right social media choices news of your company, its product and services, could be quickly following suit.

i2i Webmedia primarily serves the surrounding cities and towns on the South Shore of Massachusetts, providing website design, website development, SEO and advertising services for Plymouth, Scituate, Hingham, Hanover, Norwell, Weymouth, Quincy and the Boston vicinity.

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