How do I build a significant opt-in list within six months?

Six months is definitely long enough to build a significant opt-in email list for marketing purposes. The best way to start is by planning exactly you are going to entice a lot of people to subscribe to your regular emails. You will need some content which can be marketed and shared, and that could possibly go viral. Then you can reach your target audience using social media, SEO and reciprocal links. Everyone who clicks your link should be made to feel that opting in is in their best interests.

Offer an Incentive

People really need to be convinced that there is something to be gained by opting in. Few people actually want to receive marketing emails, but many can be persuaded by being offered a free gift if they subscribe. You might think that subscribers will just grab the gift and go, but most of them will stay when they see that your emails provide some exclusive offers and/or special discounts. Subscribers want to remain on a list when they think it means they get a better deal.

An incentive gift should be something of value to the subscriber that arouses curiosity and leads people to subscribe. The exact type of free gift offered to subscribers will depend on your business, but free software, a free trial or a free download could prove irresistible to someone who would not otherwise want to subscribe. The free offer could be an e-book guide or secret report that reveals the facts, exposes the truth or provides information that few people know about. It should of course be about something that is related to your type of business.

Methods to Build an Opt-in List

Each visitor to your website, blog, Facebook page and Twitter account should see a button or link to subscribe to your email list. On a blog or web page the best position to place this is high up in the right sidebar or in a prominent place close to the top of the page. Rather than just placing a ‘Subscribe’ button or link, add a message inviting visitors to subscribe to your email newsletter so they do not miss out on your updates, latest news and special offers. A similar message may also be added to the end of each blog post or page.

A good way to expand a list is by encouraging subscribers to tell their friends about the free email newsletter. Provide a link in each email to forward it to a friend’s email address, and encourage the use of social media shares.

Reciprocal links can be placed in similar email newsletters. Try contacting big list owners who may include your link in return for their link appearing in your emails.

Within six months you can reach a lot of potential subscribers for your opt-in list. Just remember that people have to be persuaded to subscribe. This means that the focus of your campaign should be be on pushing the benefits to be gained by subscribing.


Top 3 most important interactive marketing steps a small business needs to take to succeed.

Every small business owner needs to understand that they will have to do what it takes to draw in a new set of customers. If they want their operation to succeed, then owners will need to consider some of the new marketing strategies becoming available to them. It will be surprisingly simple for people to link up with interactive marketing. This strategy is promising to deliver an unparalleled level of support for professionals who want to make the most out of their business strategy. Owners will be able to generate some support for these projects when they want to integrate interactive marketing with their existing strategy.

3. Set Up A Conversation

A hallmark feature of interactive marketing is that it has coincided with major changes in the marketplace. Notably, the market is moving away from a transaction-based relationship between seller and buyer. The market is now moving towards a more conversational approach, which will provide a substantial amount of information to the buyer. Owners should make sure that their interactive marketing approach emphasizes the conversation and draws in support from buyers.

2. Follow Customer Preferences

If owners want to make the most out of their sales, they should try to cater their services to suit the preferences of customers. They can do just that if they opt to effectively utilize interactive marketing. Major companies are now starting to track customer preferences in a few simple ways, providing an important boost to their sales profile. This has enabled companies to actually upgrade the different types of products that they have to offer and market them directly to consumers. People will invariably want to review some of the unique services that they can offer when they make use of the interactive marketing approach.

1. Use Effective Web Design

Web design agencies are increasingly searching for ways in which they can make the most out of their services. These web design teams are reviewing some important strategies that are available to people out on the market. Owners will want to understand more about how having an effective web design can work for their business. This will add to the overall performance that owners can get when they adopt an interactive marketing approach. It may take some time to find a team that has experience when it comes to offering all of these services but it will be an investment well worth the time for business owners.

Ultimately, it is important for owners to review the effectiveness of the interactive marketing approach that they are taking. They may want to get a better idea of whether their approach is working as it should to enhance their web layout. Owners should try to use objective measures to do this. They can evaluate the performance of their strategy by looking at sales data and website viewership. This kind of information can be an invaluable insight as to whether the interactive marketing strategy is working as it should.

i2i Webmedia primarily serves the surrounding cities and towns on the South Shore of Massachusetts, providing website design, website development, SEO and advertising services for Plymouth, Scituate, Hingham, Hanover, Norwell, Weymouth, Quincy and the Boston vicinity.