Retaining Clients and Maintaining Value Prop.

The world out there is quite competitive. Company’s are ready to jump at the first chance, to help ensure they get there unfair share of the market. And, in this ultra-competitive and ultra-materialistic race for growth, maintaining a sound customer base is critical to insure survival.  The willingness of the customer to stay with your company come what may, is the real key to success. The loyalty has to be mutual. Just as a single loyal customer is preferred over two new customers, the business valuing the loyalty of the vendor, should be preferred over others.

The enterprise should be willing to acknowledge and appreciate the loyalty of those customers that have seen them through the good time and the bad. The customer is not bought they are earned, slowly and steadily by investing in them, by giving them quality services, by listening to their needs. So, your business should continue to work towards retaining the customer base that you have earned, so laboriously. A healthy mix of customer loyalty and customer retention campaigns or programs is recommended for renewing the strengths of the relationship.  Efforts should be made to help ensure retention of those customers so that they won’t move away from you as soon as your competitor announces an alternative option in pricing or performance.

One of the most common practices (beyond un-compromised service) to ensure repeat customers in your business is to announce a simple points systems. The repeat customers are rewarded with points that can translate into attractive discounts, or cash-back rewards. The trick behind such a point system is to keep it simple.

To earn the loyalty of the customer, businesses are also venturing into offering attainable and desirable rewards, based on the depth and breath of product purchases, or amount of time spent as a valued customer. This has been seen in the credit card services industry such as, gold and platinum card owners that enjoy certain special privileges over regular cards. Broadening the product or service base has also worked in favor of businesses aiming to retain their customers. A single point of contact to purchase complementary products or service offerings keep competitors at bay and helps insure customer retention.

Loyalty is built slowly and gradually by keeping in touch with the customer through planned campaigns such as emails, blogs, discussion forums.  Your team should be motivated enough to always present a positive and upbeat attitude when engaging directly and indirectly  with the customer. And on the top of the list is always making sure product and service expectations are met every time. This can happen only when the company is willing to listen to the customers point of view and bring out products and services that meet the needs and demands of the customers base.

All your marketing and operational endeavors should be directed towards having a growing and delighted customer base. Number matters, but then loyalty matters as well, and, the loyalty will translate into numbers gradually. There is no denying that generally, what you give, is what you get. You treat your customers well and they treat you well, in turn.

i2i Webmedia primarily serves the surrounding cities and towns on the South Shore of Massachusetts, providing website design, website development, SEO and advertising services for Plymouth, Scituate, Hingham, Hanover, Norwell, Weymouth, Quincy and the Boston vicinity.

Must Have’s in Viral Ad’s

Broadcasting a message through viral marketing is one of the most effective and widely accepted methods of marketing. Viral marketing involves the creation of unique and quality content that compels people to share it with others. Creating and executing a viral marketing campaign on the other hand is a very challenging task that requires a perfect plan and extensive research.

Here are a few pointers that can help with the creation and execution of a viral marketing campaign

Get an immediate reaction

A diplomatic stand is ideal to use in press releases and interviews, not in viral marketing campaigns. In order to make your content viral, you need to inspire and compel your audience to spreading your content. Viral marketing is all about having strong opinions that address the emotions of your audience. You cannot please everyone. You need to take a stance that gets an immediate reaction from people.

Come up with something out of the blue

People are bombarded with the same old monotonous ad campaigns and other marketing techniques on a daily basis. As a result, people have adapted themselves to tune out the commotion. Instead of trying to promote your product and showing people how cool it is, try something new like how you can use the product very usefully in unusual circumstances or situations.

Viral marketing is not about advertising alone

Everybody crafts unique and creative advertisements and yes some of them do go viral. But, viral marketing is not all about making creative advertisements. You should find newer and less explored avenues to create an interesting story.

Once more

“Once more” this is what your audience will be saying if your content goes viral. Creating a single piece of viral content is good but a series of content that goes viral is one of the best things that can happen. It also insists your audience to act instead of simply appreciating your content. Making sequels is a good idea to quickly gain brand recognition.

Sharing and Commenting

Sharing is caring and the same applies to your brand. Sharing is also the bread and butter of any viral marketing campaign. The easier it is to share your content, the greater is its impact on your campaign. Make sure that you content can be easily shared via email and social networks.

Another important aspect of viral marketing is commenting. Commenting helps you connect with your target audience and as always, a personal touch goes a long way in making any content go viral.

 

i2i Webmedia primarily serves the surrounding cities and towns on the South Shore of Massachusetts, providing website design, website development, SEO and advertising services for Plymouth, Scituate, Hingham, Hanover, Norwell, Weymouth, Quincy and the Boston vicinity.