No Cost Ad Space on Google – Really !

Google ads have been the favorite choice of online advertisers for about a decade now. Google is also one of the most effective display advertisers online. Many inbound marketers have used these ads and other services to their advantage and boosted the reach of their businesses successfully. Google on the other hand has always been trying to give more attention to its local search results and the Google Maps technology. Google Places is the result of the search engine giant’s attempt at enriching its local search. Google Places is something that is essential to every business and it is also one of the most neglected fields in any SEO strategy.

Many online marketers today are using Google Places as an avenue for free advertisement from Google. How are they doing it? By simply getting listed on it.

The pros

Listing your business on Google Places means your business is shown in local search results. You end up increasing your SEO ranking along with getting a free advertisement for your business. In addition to this, your web traffic increases, you get better leads and eventually, your customer base increases. Either way, it’s a win-win situation for your business to get listed on Google Places.

Getting started

Setting up your Google Places listing is a fairly simple job. But it does require some information about your business just like any other ad. Before setting up your listing, you will need to have some information at hand such as

  • A brief description of your business
  • A valid phone number, email, address and any other information that might be useful to your customers.
  • A logo or a photograph of your office so that your customers can recognize your business
  • Finally a special coupon to attract more visitors. Google lets you include a coupon on your Google Places listing for free. Having a coupon is optional but it can significantly increase your sales and also your web traffic.
  • You can also pitch in a few videos and any other information that you want your customers to know.

The validation

 This is the only painful part of having a local listing on Google. Google will not accept the information you provide blindly. You will have to validate your information. While this might seem annoying, it is good on the long run as any fake listing can be avoided. The validation process involves receiving a post card from Google with the next steps written on it. Once you follow these steps your account will be validated and your listing will be made available to the public.

 

i2i Webmedia primarily serves the surrounding cities and towns on the South Shore of Massachusetts, providing website design, website development, SEO and advertising services for Plymouth, Scituate, Hingham, Hanover, Norwell, Weymouth, Quincy and the Boston vicinity.