LinkedIn Marketing for Startups

LinkedIn has evolved to become one of the most powerful tools when it comes to building industry connections. It is also slowly emerging to become a powerful marketing tool as well. As with any other medium, the key aspect to remember when you are marketing a product on LinkedIn is to be helpful to others. Once you have established yourself, there is no limit to what you can achieve using LinkedIn for your business.

Thought leadership

The best way to promote yourself in LinkedIn is through thought leadership. Demonstrate your expert knowledge through tips and other stories pertaining to your field. LinkedIn will then deliver this content to those who need your expertise. If they like what they see you can expect them to connect with you. Other than this, it is also a good idea to answer any question on your field of expertise. This will also encourage other professionals to connect with you. You can then use these connections to expand your reach and also find prospective customers.

Find customers

The best way to find prospective clients on LinkedIn is by looking for complementary businesses. These are businesses that rely upon each other to survive. LinkedIn is a great way to find businesses that could make use of your services in a broader sense. Try to target these businesses through LinkedIn Inmail as they would find more value in your services. Another method would be to look for vendors who make use of your products. Connecting with such vendors may also lead you to a prospective client.