Social Media Marketing Trends for 2013

Moving into 2013, a lot of changes have taken place. While the world didn’t come to an end as predicted by the Mayans, the mad rush has simply escalated to new levels. Pinterest has become a powerful new social media tool, Google+ has continued to grow at an exponential rate, LinkedIn has a new makeover of its interface and Facebook has acquired Instagram. So then the question that arises at this point of time is what can be expected as we move through 2013 and ensure that our marketing strategies stay ahead of the competition

Content gets a Center Stage

Content has been making waves in the online world for quite some time now. Leading online marketers have already embraced the importance of content in marketing. Now it is the turn of social media. Over this year, we could see content becoming the cornerstone of all marketing efforts on social media. Leading social networks such as Google+ have already begun using the number of +1s for ranking the content. A similar change is also likely to take place on Facebook.

Short is Sweet

The world today is moving at a breakneck speed and nobody has enough time to go through long essays on social networks. Twitter began the trend with its 140 character tweets. This is also what you should be focusing on when trying to put across your marketing message. The challenge for marketers this year would be to keep their marketing messages short and crisp while not losing the element of attractiveness.

 

Permission Marketing – The Future of Online Advertising

Privacy is the most prominent challenge that advertisers have been posed with in recent times. The behavior targeting model of online advertising as it is today has come under great criticism for violating user privacy. As a result a large number of online publishers have been removing third party applications that are involved in data scraping. Even authoritative social media websites such as Facebook has been actively involved in curbing data scraping initiatives that are unauthorized. While many have been heralding the end of online advertising as we know it, others have been pointing towards a new trend where marketers and the consumers work together to derive benefits from better content, data and advertising.

Concept of permission marketing

While permission marketing may be new in the world of online advertising, the concept has existed since 1999 and was introduced by Seth Goldin. Permission marketing ensures that the targeted consumers pay close attention to your marketing messages as you pitch your messages only to certain audiences’ that are interested in your products. Permission marketing helps the marketers as well as the consumers in getting what they want. Today consumers are more comfortable using social media platforms and smartphone applications. Also a vast majority of these consumers are highly willing to provide personal information to brands and businesses in exchange for the value that they can derive from those brands.

Benefits of permission marketing

One of the most popular modes of permission marketing that exists today is perhaps the social sign on. A social sign on is nothing but a consumer signing into a service or an online publisher using any of their social media accounts. In this process, the consumer agrees to share their social information with the publisher and as a result the publisher gets access to the consumer’s personal data. This data can then be used to provide content as per the user’s social preferences providing a high quality user experience to the consumer. The publisher also uses the same data to present relevant ads to the consumer and gains revenue

The Evolution of Permission Marketing

Permission marketing is the latest buzz word in the online advertising industry. With the recent uproar about illegitimate data scraping and other issues, online marketers are now turning towards a new and innovative method of marketing known as permission marketing. Permission marketing is based upon the concept that originated over a decade ago as observations made by Seth Godin and others were introduced, as a necessary path to take with respect to the future of effective online marketing.

Internet and marketing

While this conventional medium had been continuously interrupting audiences with an unending array of advertisements promoting sponsors, the advent of PM heralded a welcome change to the consumers. Online advertising has always continued to remain as a mixed bag of solutions, however there have been a few exceptions such as Google adwords that deliver the marketing message at the right instant without hampering user experience. Interesting enough the internet has continued to exist as the only medium where marketers have not been able to pitch their products against the will of the consumer.

The most you can do when it comes to online marketing is to leave a message to the users. You cannot enforce your marketing message on anyone. Permission marketing sprouted out of this observation. Here instead of trying to win the attention of the consumer, the marketer looks for consumers that are genuinely interested in their products by asking permission from the prospect in order to deliver their marketing message. This is being achieved through several new tools such as social sign on, email, mobile applications, and social media applications.  This paradigm shift in marketing is characterized as ‘Pull’ marketing as opposed to ‘Push’ marketing, which is the traditional method we all recognize.  Creating a true interest in your product or service and engaging your prospects to want you to market to them, creates a whole new way of more effectively communicating with your market.