Interactive Brand Awareness Using LinkedIn Mentions

One of the most popular and effective ways to engage with your audience on social media is through social media mentions. A large number of small and medium sized businesses have successfully leveraged this option to create brand awareness. With over 200 million users worldwide, LinkedIn is proving to be a very powerful platform to engage with professionals around the globe. One of the latest additions to LinkedIn’s features includes ‘mentions’. This feature allows users to interact with other members, consumers, and businesses. The ‘mention’ feature could be an easy way to create brand awareness. Here are a few ways in which you can use it.

Sharing interactive content

Brand awareness in social media is all about being able to engage with your customers using relevant content, and by sparking interactive discussions. By mentioning prominent members and partner businesses, you can increase the chances of generating interactive discussions on your posts, and also increase the visibility of your brand on LinkedIn. So, increased visibility leads to increased brand awareness among your consumers.

Make your network feel more noticed

Mentioning your connections whenever they share an engaging post about your brand or any one related to your brand, is a good way to make them feel that you have noticed them. This can increase the number of your likes and comments, and encourage your customers to engage in conversations about your brand. This in turn can broaden your reach to a great extent, and before you know it, your reach and brand awareness would have also increased.

In addition to this, twitter has been integrated with the ‘mention’ feature in LinkedIn, making it easy to post on twitter, to double your reach and brand awareness. However, there is one small factor you need to be mindful of, and that is to avoid mentioning a person frequently. If you continuously mention someone on your updates, it might look like spam or seem annoying.

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