Why Does My Website Need to Minimize Flash ?

With over 25 million iPads sold since its launch in January of 2010 the demand for the iPad continues to nearly exceed supply. Never before, had any a product hit the 1 million unit mark so quickly. Another Apple product, the iPhone, has sold 109 million units since the device’s inception in 2007.

Nevertheless, an alarming number of web applications and content do not work on Apple’s  iPad, iPhone and iPod Touch devices. Despite Adobe Flash being a popular platform used for adding multimedia to web pages, Apple continues not to support Flash on any of it’s i-branded products.

A 3rd party survey of 3.5 million web pages revealed that approximately 30-40% of websites contained elements that were driven by Flash. So, what happens when any of the 125+ million users try to access a Flash website on one of these devices (not to mention other non-Apple mobile devices that do not support flash)? Instead of the website, or the content within, they see an error message. In other words, all Flash content is invisible to these users.

So how does the growth of iPad, iPhone and iPod Touch users and the lack of support for Flash on these products impact your business? If your website was developed in Flash or has Flash elements, your customers and prospects will have a disappointing online experience. Many consumers are unaware of the technical issues between Apple and Adobe Flash and will assume the website is broken.

As US mobile internet usage increases (to over 134 million users by 2013) and number of Apple i-products and other non-flash supporting mobile devices grows, it will be progressively important for companies to update their websites and make them compatible with these devices or risk alienating their customers.

The advent of competitive products from Blackberry, Samsung and others, that do in fact support Flash are out there now.  However 25 Million iPad units and 108 million iphone users is nothing to sneeze at.


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