Why Invest in Inbound marketing?

Businesses have been relying on traditional outbound marketing strategies for too long. An average person is continuously being bombarded with thousands of advertisements, emails, telemarketing, and many other outbound marketing tools. As a result people have come up with numerous ways to either block out or ignore outbound marketing strategies. What is inbound marketing? Inbound marketing … Continue reading...

Testing Inbound Campaigns

With the advent of the internet and the widespread use of social media, inbound marketing has also evolved greatly, representing a fundamental change in the way people offer their products and services to the general public. For any business to succeed in the present environment, it must have a strong presence on the internet. The […]

Continue reading...

Mobile Marketing

There are various reasons why mobile marketing will continue to rise in the next few years (the Mobile Marketing Association predicts mobile marketing spend will rise 124% from 2016 to 2017): • Smartphone Hardware / software. Improvements in the hardware / software of the smartphone itself (i.e. faster processers, more memory, better operating systems, more […]

Continue reading...

10 steps to doubling print ad ROI, using inbound marketing

Advertise With Greater Confidence Knowing You’re Maximizing Your Response Rates “Half my advertising money is wasted. The problem is that I don’t know which half”, said William Lever, founder of Lever Soap Company back in 1886. Sadly, well over a century later, it’s estimated that 50 percent of advertising budgets are still wasted on programs […]

Continue reading...

Testing Inbound Marketing Campaigns before $$

With the advent of the internet and the widespread use of social media, inbound marketing has also evolved greatly, representing a fundamental change in the way people offer their products and services to the general public. For any business to succeed in the present environment, it must have a strong presence on the internet. The […]

Continue reading...

Viral Ad “need to have’s’

Broadcasting a message through viral marketing is one of the most effective and widely accepted methods of marketing. Viral marketing involves the creation of unique and quality content that compels people to share it with others. Creating and executing a viral marketing campaign on the other hand is a very challenging task that requires a […]

Continue reading...

Why Invest in an Inbound Marketing Strategy ???

Businesses have been relying on traditional outbound marketing strategies for too long. An average person is continuously being bombarded with thousands of advertisements, emails, telemarketing, and many other outbound marketing tools. As a result people have come up with numerous ways to either block out or ignore outbound marketing strategies. What is inbound marketing? Inbound […]

Continue reading...

LinkedIn Marketing Strategy

LinkedIn Marketing has quickly gained center-stage as large numbers of businesses are realizing the value and potential that LinkedIn has to offer them. With a number of corporate and industry leaders, LinkedIn has gained prominence as one of the world’s largest social networks. In such a scenario, hesitation to cash in on the opportunity can […]

Continue reading...

The Social Media Marketing Trends

As part of Internet marketing in general, trends in social media management are difficult to pin point. But there are some overarching trends that have survived and are still going strong this season. Some of these trends are mentioned below. Focus on images The meteoric rise of Pinterest is testimony to the fact that images […]

Continue reading...

Top Tips For Effective Online Brand Management

Brand management plays a big part in achieving business success. It’s important with you internet marketing strategy, that your brand is always viewed in a positive way and it must not be associated with anything negative. Managing a brand does not have to be a difficult task. The following five tips highlight some simple techniques […]

Continue reading...