For the e-commerce business the world of online sales provides a whole host of advantages and opportunities that simply did not exist before the advent of the web.
These include a radically reduced time to market, improved customer relationships, low cost market entry and easier access to a regional market.
But e-commerce isn’t just about selling a product to Mr. Smith. As well as using the web for direct sales, online retailers can also showcase products, raise brand awareness and offer post-sales support to their customers.
From the point of view of the consumer they have access to a 24-hour virtual shopping venue with an infinite number of choices all from the comfort of their own homes and offices.
Goods tend to be purchased online for three fundamental reasons:
First, because the internet presents a shopping experience of global proportions, there is unlimited choice.
Secondly, the determined internet window shopper will pick up the on the best deals as the competition for customers and lower costs filter down to price reductions
Thirdly, how much more comfortable can you get than armchair shopping, anytime, day or night? If you can provide choice, reduced prices and convenience shopping electronically, there is a substantial slice of the market to be won.